We spent a long time in the early days crafting an ice cream base and formula. “More and more people are choosing to buy healthier products. Halo Top’s Australian CEO Mez Jamali says the company has benefited from the growing global consumer trend towards healthy eating. The Vanilla Bean, Chocolate and Strawberry Halo Top ice creams. Yet, both Coles and Woolworths told Halo Top is one of their most popular ice cream products. Woolworths sells a one litre tub of Connoisseur Cookies & Cream for $10 - the same price as the smaller tub of Halo Top - while Bulla’s Original Vanilla two litre tub costs $5.60. Most ice creams come in one or two litre tubs and cost the same amount, or slightly cheaper. Halo Top ice cream is now sold in Coles and Woolworths at $10 for a 473mL tub. The calorie count is displayed in big font on the front of the tub, along with a note about its protein content. That’s about a third of the calories in other ice creams like Ben & Jerry’s. The brand’s big selling point is that a whole tub of the low-sugar, low-fat dessert contains between 280 and 360 calories. Mr Woolverton, a self-described “ice cream afficiondo”, wanted to eat low-calorie ice cream made with natural ingredients that still tasted good. Halo Top ice cream was founded by Los Angeles lawyer Justin Woolverton in 2012 and launched in Australia in 2016. ICE cream is not the kind of food you’d expect to see an activewear-clad fitness blogger flogging on Instagram, but a new “healthy” brand has managed to turn the naughty dessert into a $2 billion wellness industry success story.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |